12/6/2023 0 Comments Coach tabby bag drag raceIn February 2014, Coach joined the New York Fashion Week schedule. The brand was increasingly associated with its many outlet stores, while “accessible luxury” rivals like Michael Kors stole market share. Coach had tumbled from its early-aughts heyday. When Vevers joined Coach from Loewe in 2013, the brand needed a turnaround. “They’re in a position now where they’ve got the roots and the authenticity and the quality of the product, but then they’re also not afraid to have a little fun.” “ just pushing the envelope for the brand,” said Gabriella Santaniello, founder of research and consulting firm A-Line Partners. Tapestry’s stock is near a two-and-a-half-year high. Sales in the quarter totalled $1.3 billion, down 4 percent from a year earlier, better than many analysts expected (Kate Spade sales, by comparison, were down 13 percent). 26, a “meaningful increase” compared to the same period in 2019, according to a regulatory filing. Tapestry reported that it recruited more than 1.5 million new customers in the quarter ending Dec. The latest brand revamp might just be working. A revolving door of chief executives - Victor Luis, who orchestrated the formation of the group, stepped down in September 2019, and his successor, Jide Zeitlin, left less than a year later amid misconduct allegations - didn’t help. But after Coach acquired Stuart Weitzman and Kate Spade to form Tapestry, all three brands struggled. Rather, it’s the culmination of a long-brewing effort by Coach to reposition its brand as central to the zeitgeist, rather than on the periphery.Ĭoach’s turnaround has been in play for the better part of the last decade, as sales have inched up incrementally in the years since Stuart Vevers joined the brand as creative director. But “Coach TV” is more than a hasty adaptation to Covid. The nine-minute film marks a departure from Coach’s pre-pandemic fashion shows, typically expensive spectacles featuring enormous props, and supermodels stalking past celebrity-packed front rows. Viewers are then transported into a replica of Monica Geller’s apartment, where K-pop stars Hyuna and Dawn break out into a dance battle over a cookie. The Black Panther star channel surfs on a 1980s-style television, eventually landing on Coach, a show whose title card bears more than a passing resemblance to Friends. Jordan sprawled on a plastic-wrapped couch in a vintage-inspired living room. Coach’s digital presentation of its Autumn/Winter 2021 collection opens with Michael B.
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